Web 2.0 and PMO functions

We’ve just started digging into a large-scale re-architecture of our¬†various methodologies.¬† As you might imagine, the consequences of our approach¬†include¬†changes to¬†the processes, people, and technologies behind content production and maintenance.¬†¬†

In particular,¬†leverage social media to author, publish, and distribute¬†much more content than we do today.¬† We’re pleased with our technology direction.¬† However, we are concerned about some of the organizational change management challenges ahead — for example, many potential contributors feel like their competitive advantage is what’s in their heads.¬†

Are there any social media adoption strategies that work well when engaging constituencies that aren’t inclined to share?


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