We ask for client feedback on nearly every class or workshop we hold. It’s the way we ensure continuous improvement, instructor/client culture fit, and client satisfaction. It also opens the door to other opportunities; many students express opinions about what they want to see next.
However, a number of clients get stuck when it comes to justifying training spend. Senior leaders know that talent development is critical, but they want to see results. And as I noted in my last benefits realization post, if you don’t go in with a measurement plan, you’ll struggle to find those benefits.
Here’s my advice: pull together a simple assessment tool to provide a “before-and-after” look at training’s impact. Such a survey establishes a performance baseline, against which you then can measure impact. I’d keep it simple: a “Net Promoter” question, followed by just a few focused questions. Below is a set of questions that I’ve used in other contexts:
- How likely is it that you would recommend ORG UNIT to a friend or colleague?
- How often does ORG UNIT meet its deadlines?
- Which of the following words would you use to describe ORG UNIT? Select all that apply. (attributes like high quality, quick, unresponsive, etc.)
- What changes would ORG UNIT have to make for you to give it an even higher rating?
If you’re familiar with Survey Monkey, you will find it easy to replicate these questions. Once I have this template together enough to share, I’ll share it.
Do you have practical suggestions about measuring learning impact?