Whenever Mary Adams comments on Crossderry (thanks, Mary), I always make a point to work through my Google Reader inventory of her posts (here also). She posted briefly (here) on Jay Deragon’s post (here) and comment thread — including some from McKinsey reps — wondering how valuable McKinsey’s “Premium” offering is.
I dropped the “Premium” subscription myself a few years ago, but I do return to mckinsey.quarterly.com pretty regularly. However, I’ve seen certain articles that stand out — in the way that McKinsey consulting stands out — by being on point, detailed, yet well-written and digestible (unlike some of the academic work Jay refers to). I know I’m missing something, but I’m not sure its worth $150/year.
In such cases, it would be nice to have the option to buy a single article (like HBR… hint, hint). Not sure of the price point, but I could see myself making a $5-$10 “impulse” buy for the right piece.