Owning your change program

It has been a while since I’ve checked out my leadership counterparts on Alltop… I found some tasty posts from bloggers I hadn’t seen before.  Melissa Dutmers at Riverfork challenges us to not fall back on conventional wisdom:

…that the greatest contributor to success is “active and visible executive sponsorship” (this is corporate speak meaning high level executives are supposed to inspire and influence their people). I don’t buy it. I believe that the number one success factor for leading change is YOU (emphasis Melissa’s). 

I agree.  The need for executive sponsorship is almost a truism; as Melissa notes, “you need the support of a high-level manager or executive to approve the idea”. 

But can a change leader stop at formal approval?  Are you content with leaving the “active and visible” part of executive sponsorship to the executive him/herself?  For example, do you bother to draft that announcement e-mail or put together talking points for the exec to use with the board?  Do you make the leadership the first part of the communications plan, not the last?

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